We worked with Linktree to launch their new brand and Linktree Marketplace. We arranged a Q&A for CEO and Co-Founder Alex Zaccaria with Shane Schick at 360 Magazine to talk about how Linktree is redefining the link-in-bio space and how the pandemic, which drove more people to work through digital channels, influenced the way people and brands use Linktree.
We had the pleasure of sitting down with Natasha Callendar-Wilson of Bass Installation and Sasha Reed of Procore.org, the social impact arm of Procore, for a Q&A to discuss the importance of fostering mentorship and offering flexibility in the workplace. We developed the piece here and also shared the story with Glass Canada which resulted in a double-page feature article here.
With the great projects Procore and Bass Installation have been doing, we worked with Urban Toronto to highlight one of these implementations: CIBC Square.
StrategicAmpersand worked with SUSE to develop a global marketing campaign targeting organizations migrating SAP S/4HANA to the public cloud. The campaign included theme, web page, white papers (Business and Technical), solution flyer and video, as well as lead-generation emails, online ads and blogs. The elements tell a cohesive story — that SUSE enables organizations to efficiently transition to SAP S/4HANA in the public cloud.
We worked with client Cradlepoint on a blog for IT World Canada highlighting the impact 5G will have on organizations and what investments they should be considering. 5G also has benefits for industries such as construction. Check out this podcast with The Construction Record, in which Cradlepoint explains the impact of 5G for worksites and the industry.
what3words divides the world into 10-foot squares, each identified by a unique combination of three words. The intuitive approach to navigation helps people find otherwise hard-to-find locations and also makes a difference when emergency services need to locate someone who needs assistance. StratAmp worked with what3words to raise awareness of the app in Canada. From Driving.ca/Postmedia/Saltwire and Canadian Geographic Travel, to Blue Line and Canadian Firefighter, to L’actualité and Canadian Press, a variety of stories spoke to different audiences, discussing how the app can be used by drivers, outdoor explorers and emergency workers. Now, what3words, used by 85 per cent of UK emergency services, is known to more Canadians than ever before.
We recently worked with Waze’s Andrew Stober to secure a spot at Collision’s City Summit to talk about mobility and transit for a post-pandemic future. That panel sparked a story idea resulting in a more in-depth discussion with the Globe and Mail, during which Andrew was able to elaborate on what rush hour will look like across Canada as restrictions ease.
Our journey with Aptum began when the company rebranded in 2019. Along with all the Aptumists, our PR and MarCom teams at StratAmp were proud when CFO Shenif Visram received this honour for his role in transforming Aptum operationally to become a standalone company and helping steer the organization through the pandemic. Congratulations to Shenif and the entire team at Aptum. We’re honoured and humbled to be a part of the team!
StrategicAmpersand worked with SAP Canada to promote their NHL® Chalk Talk Virtual Event, using programmatic and social targeted advertising to drive registrations. The media strategy delivered broad yet targeted reach across defined audiences. The programmatic campaign generated a 0.16% click through rate and the social targeted campaign generated an impressive 1.55% click through rate. Both campaigns performed well above industry benchmarks and the webinar attendance exceeded that of previous years.
Trilliant’s platform helps municipalities prepare for – and run – smart city applications, such as smart street lighting. We developed the first of a two-part case study highlighting the work the company is doing with the City of Cowansville, Que., and pitched it to media. Our outreach resulted in coverage in industry publications and newsletters including Electrical Industry Newsweek and Le monde de l’electricite en linge.
Aptum hosted a panel of industry leaders for an in-depth discussion on how a business can stay on the offensive in challenging times. StratAmp worked closely with the Aptum team on the project. A quick recap of the discussion can be found here. Check out these videos from the roundtable discussion. They provide insights into business approach and technology to help stay on the offensive, and fuel growth and success in these challenging times and beyond.
