Our Work

Thought Leadership Articles for Cradlepoint in Mining and Emergency Services

by milespollock

To help increase thought leadership and educate important verticals about Cradlepoint in Canada, we prioritize placing bylined articles with key industry publications. 5G and IoT applications are current hot topics, so for Blue Line Magazine, we recently covered important trends for emergency services to consider in the connected vehicles space. In Canadian Mining Magazine, we highlighted the impact of wireless on the industry and how private cellular networks can support improved processes, increased safety and more on sites.

SUSE Security Global Marketing Campaign

by milespollock

StrategicAmpersand worked with SUSE to develop an SAP Security Campaign aimed at Operations and IT professionals to demonstrate how SUSE improves security and reduces operational risk across the SAP landscape. The campaign included theme, web page, white paper, solution flyer and video, infographic, as well as lead-generation emails, and a blog.

Read more stories about SUSE

Raising Awareness of Black Physicians’ Association of Ontario

by milespollock

We recently worked with the Black Physicians’ Association of Ontario (BPAO) to raise awareness of their mandate, the work they have done and their Annual Health Symposium in Toronto.

The BPAO works for equitable representation of the Black population in medicine and to ensure racialized health disparities are eliminated.

Read in NOW Toronto why Ontario Black doctors continue to call for more representation in the health-care system. Watch the discussion with BPAO’s president Dr. Andrew Thomas and executive director Chenai Kadungure on The Dr. Vibe Show to find out why it is important to have more Black physicians in the province. Dr. Thomas also talked about the need for more Black Canadians in health care on CP24 Breakfast.

Construction Trends for 2023

by milespollock

Every January, we’re eager to work with Procore to look ahead and share predictions for the construction industry. The 2022 trends podcast with The Construction Record was one of the top 5 pods of the year! We arranged for Procore to look ahead again for 2023. 

Read about the Canadian construction trends for 2023 (e.g. Heavy Equipment Guide, Crane & Hoist Canada, Le monde de l’électricité). We also invited media to attend a panel discussion with Canadian Construction Association and experts at Fairmont Royal York in Toronto. Panelists were modestly optimistic for 2023 and said the construction sector shouldn’t fear recession. In the first six weeks of the year, we’ve secured 30+ articles around the topic in the media and association newsletters. 

Aptum: The Cloud Journey

by milespollock

More and more companies are concerned about how cloud spending can snowball. We arranged an interview for Aptum with Jared Lindzon at the Globe and Mail to discuss ways for SMBs to control cloud costs. 

Recently, Aptum strengthened its hybrid multi-cloud MSP position with the acquisition of CloudOps. We worked with both organizations’ leaders to meet with IT analysts (e.g. read the insights from Info-Tech) and media (BetaKit, IT World Canada, eChannelNews) to speak about why they joined forces and how the move will extend their ability to serve their customers at different stages of their cloud journey. 

Read more stories about Aptum

Newsjacking for Waze: Traffic & Weather

by milespollock

As we wrapped up the year, we explored how traffic patterns changed in 2022 compared to 2021 when most of the country was still in lock-down. We worked with Waze to pull traffic data and found many Canadians have returned to the roads (Driving.ca). In some cities, office commutes experienced a huge jump (Hamilton Spectator/Toronto Star: Office commutes in Hamilton jump by 161 per cent over 10 months). Navigation to Niagara Falls increased by 94% in August 2022 compared to July (MobileSyrup). We arranged for Waze’s Andrew Stober to chat with Elias Makos on Montreal’s CJAD800 – In Transit – about traffic in the city.

Of course, we can’t talk about Canada in December without mentioning our winter weather. Right before Ontario’s first major snow storm in December, we reminded drivers about Waze’s unplowed road feature if they must venture out (Wheels.ca, Cambridge Today, Toronto Caribbean Newspaper). 

Read more stories about Waze

Expanding Trilliant Awareness Globally

by milespollock

We recently helped Trilliant expand their awareness globally at two industry conferences: DISTRIBUTECH 2022 in the U.S. and Enlit Asia in Thailand.

We announced their Enlit Asia keynote via an event release and promoted a blog post to encourage conversations and onsite meetings at DTECH. We also announced Trilliant’s partnership with SAMART to deploy Advanced Metering Infrastructure for the Provincial Electricity Authority of Thailand; the start of their manufacturing in Malaysia; a partnership with the Ville de Granby in Québec to upgrade its public lighting network; and the launch of a new Canadian water metering implementation in Ontario.

Read some of these articles: Smart Cities World, Smart Energy International, Financial Post/IT World Canada, IoT M2M Council, Water Canada, Energy Manager Canada, Le monde de l’électricité, Energy Central, etc.

Commvault: How to Protect Your Companies from Ransomware Attacks

by milespollock

To help increase awareness of Commvault’s expertise in Canada, we ensure local executives are regular contributors to Canada’s top IT and security media outlets tackling a broad range of topics around data security and ransomware. Some recent topics include reducing risk of data loss and downtime, adopting a multi-tiered defence approach, what companies need to know when signing on for SaaS; and the convergence of security and IT operations to develop and implement data security and protection strategies. 

Outage Shows Need for More Competition: Beanfield

by milespollock

In light of a recent major telco provider outage, we worked with Beanfield Metroconnect to offer commentary around the importance of competition and resiliency and to provide resources for Canadians to help change the Canadian telecom landscape.  

We arranged for Todd Hofley, VP of Policy and Communications, to discuss how competition can build resiliency with Cartt.ca and IT World Canada / Direction Informatique and secured two opinion pieces in B2B News Network and CondoBusiness illustrating why carrier diversity is crucial especially for multi-tenant buildings. 

Linktree CEO Helps Creators and Brands Streamline the Customer Journey

by milespollock

We worked with Linktree to launch their new brand and Linktree Marketplace. We arranged a Q&A for CEO and Co-Founder Alex Zaccaria with Shane Schick at 360 Magazine to talk about how Linktree is redefining the link-in-bio space and how the pandemic, which drove more people to work through digital channels, influenced the way people and brands use Linktree.