what3words divides the world into 10-foot squares, each identified by a unique combination of three words. The intuitive approach to navigation helps people find otherwise hard-to-find locations and also makes a difference when emergency services need to locate someone who needs assistance. StratAmp worked with what3words to raise awareness of the app in Canada. From Driving.ca/Postmedia/Saltwire and Canadian Geographic Travel, to Blue Line and Canadian Firefighter, to L’actualité and Canadian Press, a variety of stories spoke to different audiences, discussing how the app can be used by drivers, outdoor explorers and emergency workers. Now, what3words, used by 85 per cent of UK emergency services, is known to more Canadians than ever before.
