StrategicAmpersand worked with SAP Canada to promote their NHL® Chalk Talk Virtual Event, using programmatic and social targeted advertising to drive registrations. The media strategy delivered broad yet targeted reach across defined audiences. The programmatic campaign generated a 0.16% click through rate and the social targeted campaign generated an impressive 1.55% click through rate. Both campaigns performed well above industry benchmarks and the webinar attendance exceeded that of previous years.
