The Nikon Z 50 mirrorless camera launched just in time for the holiday season and StrategicAmpersand educated consumers with a mix of editorial and paid placements in traditional and social media. TV viewers had a chance to win a Z 50 on Breakfast Television Calgary’s 12 Days of Gadget Giveaways. YouTube creator Jess Brooke shared how she uses her Z 50 to produce content. We also partnered with Daily Hive to create an article targeting content creators. Many first-hand reviews of the Z 50 appeared on TV and online, with pieces reaching both technical-minded photographers and consumers alike.
