StratAmp worked with the City of Calgary and Waze to get the data-sharing partnership news out to national and local news media (e.g. CBC, CTV, The Logic), tech sites (e.g. ITWC, MobileSyrup), municipal outlets (e.g. MIN), automotive publications (e.g. Canadian AutoWorld) and Chinese dailies (e.g. Sing Tao).
StrategicAmpersand developed a global marketing campaign for our client SUSE, aimed at organizations making the move to SAP S/4HANA. The campaign positions SUSE as the best solution to deploy SAP S/4HANA faster and easier, whether on-premises, public cloud or hybrid cloud. StrategicAmpersand developed the strategic direction, positioning, foundational messaging, marketing theme and tagline, and campaign assets such as web page, white paper, solution flyers, video, emails, messaging ebook, campaign playbook and more.
With 35 years of innovation history in Canada, Trilliant is proud to tell its homegrown story — technology built in Canada, for Canada. StratAmp works with Trilliant to expand its awareness through executive interviews (Electrical Industry News Week), news announcements (Électricité Plus and Electric Energy), speaking engagements (EB Power Con) and advertising.
Security is always a concern for businesses, but there are special considerations for 2021. We helped Commvault share its predictions for the year with a thought leadership article in Canadian Security Magazine.
Procore conducted a survey of 340 general contractors, sub-contractors, owners and government personnel across Canada to explore the impact of COVID-19. StratAmp analyzed the results, wrote the inaugural How We Build Now Canada eBook/report and shared the news with the media (examples On-Site, Heavy Equipment Guide, Crane & Hoist, Rock to Road and Plumbing+HVAC) across Canada.
Verto Health has had a very busy Fall 2020. First, it announced the company is receiving $2 million to transform healthcare interoperability and care coordination (Betakit, Canadian Healthcare Technology). Then, it partnered with McMaster HealthLabs (MHL) to contribute its digital twin software platform to support its COVID-19 study of international travellers arriving at Toronto Pearson International Airport. In October, it launched its COVID-19 Appointment Booking and Assessment Centre Solution for Hospitals & Health Systems. StratAmp helps Verto Health with PR/communications, content creation, digital marketing, programmatic and lead-generation programs.
The construction industry is working through the pandemic with technology as a key enabler. We helped Procore promote its Next Steps Summit, an event that looked at how the industry will progress through the unprecedented situations brought on by COVID-19. The Journal of Commerce’s Don Wall attended the summit and wrote an article highlighting the customer panel.
As cities around the world began moving toward reopening in the midst of the COVID-19 pandemic, Waze announced it would welcome people back to the roads with a refreshed brand identity and new Moods to inject even more fun into every drive. We prebriefed select outlets on the news, including Mobile Syrup.
One of the technology industry’s biggest events took place a little differently this year. Collision from Home 2020 featured thought leaders from around the world and attendees participating from the comfort of their own homes. We secured a panelist spot for Aptum’s CEO and president Susan Bowen to talk about how to unite a remote team.
The COVID-19 pandemic forced a rapid and dramatic shift to work-from-home practices, leaving unprepared organizations scrambling to catch up. StrategicAmpersand helped Chief Financial Officer Shenif Visram share his perspective with Exchange Magazine on what IT services will look like after COVID-19.
