StrategicAmpersand pitched and wrote an in-depth article on behalf of OpenTable Canada about how technology is enabling the future of the foodservice industry. The article ran as a cover story in Canadian Restaurant & Foodservice News.
In honour of Canada’s 150th birthday, StrategicAmpersand worked closely with OpenTable to develop a survey to learn more about Canadian diners’ local food and dining preferences. We paired the survey results with the company’s list of 150 Best Neighbourhood Gems, featuring restaurants from across the country. The campaign resulted in coverage across Canada: Global News Edmonton, 570 News and The Winnipeg Free Press.
New Nikon Z 7 and Z 6 cameras mirrorless camera systems recently made their debut. Key Canadian media got an early hands-on look at Nikon-hosted events in New York, then in Toronto, Vancouver, Calgary and Montreal. StrategicAmpersand staged a product evaluation program that produced a cascade of positive reviews in Neocamera, The Travelling Boomer, Maarten Heilbron and DP Review, which named the Z 7 its Best High-End Camera of 2018.
Photographer and prolific YouTube personality Maarten Heilbron sat down with Nikon Canada’s Chris Ogonek to talk about what kind of photographer should consider using the new D850 DSLR – and why. It’s a great deep dive for photography enthusiasts, featuring great insights from this acknowledged expert. The video quickly reached 16,000 plays (at the time of this post). StrategicAmpersand also worked with Maarten on his epic review of the D7500 DSLR.
StrategicAmpersand arranged for McAfee’s chief scientist, Raj Samani, to speak with The Globe and Mail’s Shane Dingman about how holiday shoppers can avoid phishing scams. “The bad guys are getting smarter; round about Christmas time is kind of like their Super Bowl,” he said. Samani appeared at the top of the story, which ran on the front page of Report on Business, exposing McAfee’s security expertise to a mainstream audience.
StrategicAmpersand developed an integrated, co-branded multi-touch campaign to generate leads for DigitalEra. Driven by a thought-leadership approach, the campaign focused on emerging threats, endpoint security and ransomware. StrategicAmpersand developed the strategic direction and deliverables including a series of informative emails, a dedicated microsite and social media support.
Hooking media with a complex yet compelling idea requires a deft hand, especially when the news involves three partners. Our client the Lazaridis Institute for the Management of Technology Enterprises at Wilfrid Laurier University, in conjunction with Hockeystick, a financial market data network, announced a federally funded platform to track growth metrics for Canadian companies.
The Hockeystick platform will standardize data collection across incubators, accelerators, scale-ups and startups. This will allow “apples to apples” comparisons between companies, and over time will paint a picture of what characterizes a successful Canadian tech company across all stages of growth. Canada will be the only country with a data set on tech growth this comprehensive. The Lazaridis Institute will use Hockeystick in its own program, which matches Canada’s most promising tech firms with business experts to support their growth.
A joint announcement was made in Waterloo by the three partners – the Lazaridis Institute, Hockeystick and the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). StrategicAmpersand supported the program with strategy, media relations and press materials that effectively explained the partnership and its benefits.
Launch day coverage appeared in The Globe and Mail, CBC, Betakit, the Waterloo Region Record, IT Business and Techvibes. In part due to our efforts, the articles clearly explained the initiative, how each partner was involved, and how they believe it will make Canada more competitive.
As the Lazaridis Institute continued its Scale-Up Program, StrategicAmpersand recently arranged a luncheon interview for the Financial Post with CEO Carlo Chiarello and program advisor Bill Reichert, managing director of Garage Technology Ventures, one of Silicon Valley’s most legendary venture-capital firms. Read the article here.
Kronos, a global leader in delivering cloud-based workforce management solutions, wanted to covey how workforce management can impact an organization in the public sector. The SA team pitched Canadian Government Executive an exclusive by-lined article and worked closely with Kronos to develop the content. The article appeared online and in the publication’s digital edition.
