Waze uses driver input to help plan routes but it also relies on a global community of volunteers who edit maps and improve the user experience. To raise awareness of the 60,000-strong Waze community, StrategicAmpersand brought Driving.ca, MobileSyrup and L’actualite to a gathering of map editors in Miami for the North American Mega Meetup. Media spoke with dozens of Waze staff and volunteers and came away with a new understanding of what makes Waze different, resulting in nine stories in the weeks following the event.
