Cogeco Peer 1 was acquired and announced a name change to Aptum Technologies. StrategicAmpersand was engaged to develop a comprehensive global rebranding including: visual identity, brand usage guidelines, graphical assets, the corporate narrative, website and intranet design, sales collateral, launch videos, internal and external communications and public relations. This extensive rebranding helped bridge Aptum’s heritage with their vision for the future and supported their position as a leading service provider.
