Category: StrategicAmpersand

Shane Schick, journalist and content marketer, recently wrote an article examining how business-to-business marketers find influencers to create buzz around their products. He interviewed a number of industry experts for his piece, including Miles Pollock, partner, StrategicAmpersand, who shared his perspective that traditional media still have significant sway, despite a decline in the number of print publications and reporters. The article appeared in Cision.

Demographics are rapidly shifting. Millennials are moving into their prime spending years, our population is aging, and there is a newly-emerging middle-class. Faced with these changing demographics, it is vital for companies to evaluate and implement evolving technologies to address new consumer behaviors. We are already starting to see some significant trends, but a clear overarching theme is the “integrated experience.” Multiple channels won’t just interact with each other, but with buyers as well. Take a look at this great Infographic to see 4 driving components of this change.