StrategicAmpersand shared the story of Luke, a boy from Montreal who made a game on the Roblox entertainment platform to teach other kids about depression and mental health in the wake of his father’s death. The moving story resonated with journalists, and pieces appeared on national CTV News, in the local Montreal Gazette, and in Tech Daily. Following the coverage, Luke saw a spike in visits to his game.
The original remit was to focus on inviting journalists to attend a panel discussion at Collision. StratAmp saw an opportunity to adopt a more intimate storytelling approach and to go beyond the conference, driving meaningful conversations around the concept of using play to help kids navigate depression and mental health.