Category: McAfee

The key to great media relations is making it easier for journalists to do their jobs. StrategicAmpersand put this approach into practice by pitching timely stats from McAfee’s holiday cyber scam research. We secured a story with CTV News that zeroed in on how Canadians are targeted by cybercriminals during the season. A week later, the research proved useful a second time in a fresh CTV News story about Black Friday shopping scams. Then, late in the season, LifeLabs reported a data breach and CTV cited McAfee’s research a third time to provide context for cyber crime activity in Canada. The combination of local statistics and relevance to breaking news proved irresistible. When media see PR as a resource, clients win.

StrategicAmpersand arranged for McAfee’s chief scientist, Raj Samani, to speak with The Globe and Mail’s Shane Dingman about how holiday shoppers can avoid phishing scams. “The bad guys are getting smarter; round about Christmas time is kind of like their Super Bowl,” he said. Samani appeared at the top of the story, which ran on the front page of Report on Business, exposing McAfee’s security expertise to a mainstream audience.

StrategicAmpersand developed an integrated, co-branded multi-touch campaign to generate leads for DigitalEra. Driven by a thought-leadership approach, the campaign focused on emerging threats, endpoint security and ransomware. StrategicAmpersand developed the strategic direction and deliverables including a series of informative emails, a dedicated microsite and social media support.