Within hours of the Meltdown and Spectre vulnerabilities hitting the news, StrategicAmpersand worked with security expert ISA to share relevant, in-depth information with the media, resulting in articles in IT World Canada and IT in Canada.
ISA strongly believes organizations must proactively prepare for security incidents such as Meltdown/Spectre, ransomware and other threats, so StrategicAmpersand developed an integrated PR and marketing campaign around ISA’s Six-Stage Incident Response Readiness Service including a whitepaper, infographic, media outreach campaign, social content and targeted advertising.