Gartner IT Symposium/Xpo™ is where top CIOs and IT executives immerse themselves in the emerging trends shaping IT and business. To launch its inaugural Canadian IT Symposium/Xpo, Gartner worked closely with StrategicAmpersand. We invited media to attend the conference, arranged pre-briefings on the Canadian IT Spending Report and scheduled timely discussions with analysts on hot topics such as security. We also worked with business, partner, technology and industry media to secure 25 articles on Canadian announcements, the keynote, interviews with analysts and in-depth reporting on sessions and panels.