Category: Aptum

In early 2024, we worked with the Corporate Innovation Summit (CIS) team at Collision to pitch and secure a roundtable spot for Aptum CEO Ian Rae at the invite-only Summit with 200+ leaders and innovators at the forefront of tech’s biggest companies.

On June 17, Ian headed up a roundtable discussion at the CIS and shared his hitchhiker’s guide to the cloud.

Ian said, “Cloud computing has been eating the world, and after a phase of breakneck market adoption, we are entering a phase where the quality of that adoption and the operational excellence in driving outcomes will separate the digital businesses that can outperform, and are able to do so sustainably.”

At the panel discussion, Ian talked about how to chart a course through this cloudverse, and innovate with velocity while maintaining control and dealing with challenges such as data gravity, expanded surface area for cybersecurity, and overwhelming complexity. The participants shared their experiences about how to deal with rapid rise in costs and environmental footprint and exchanged ideas around how to find a sustainable and healthy balance in the cloud.

This is StratAmp’s third year in securing a spot for Aptum’s CEO to speak at Collision.

Aptum has been focusing on building out its partner ecosystem and as part of that journey we helped several executives share their stories and experience with the channel community. Specifically, we worked with the editors at eChannelNews to share milestones, company goals and career paths in technology from Aptum leaders.

Michael Stephens is Aptum’s vice president of partnerships and strategic alliances, bringing with him almost three decades of experience in sales and partner strategy. eChannelNews featured him as part of its Channel Chief series, speaking with Michael about how he started in the channel, the evolution of channel leadership, the importance of mentorship and his career path. Watch the interview here.

Following that interview, eChannelNews spoke with Patty Fisher, Aptum’s vice president of marketing, for its Women in Tech series. With more than 20 years of experience with well-known industry organizations, Patty recounted her professional journey, touching on the value of diverse perspectives in technology and the potential benefits AI can offer to different communities, particularly women. The conversation highlighted the importance of mentors and encouraging young women to pursue tech-focused careers. Patty also shared how Aptum is moving forward with a focus on next-generation MSPs. The full conversation with Patty can be found here.

More and more companies are concerned about how cloud spending can snowball. We arranged an interview for Aptum with Jared Lindzon at the Globe and Mail to discuss ways for SMBs to control cloud costs. 

Recently, Aptum strengthened its hybrid multi-cloud MSP position with the acquisition of CloudOps. We worked with both organizations’ leaders to meet with IT analysts (e.g. read the insights from Info-Tech) and media (BetaKit, IT World Canada, eChannelNews) to speak about why they joined forces and how the move will extend their ability to serve their customers at different stages of their cloud journey. 

Our journey with Aptum began when the company rebranded in 2019. Along with all the Aptumists, our PR and MarCom teams at StratAmp were proud when CFO Shenif Visram received this honour for his role in transforming Aptum operationally to become a standalone company and helping steer the organization through the pandemic. Congratulations to Shenif and the entire team at Aptum. We’re honoured and humbled to be a part of the team!

Aptum hosted a panel of industry leaders for an in-depth discussion on how a business can stay on the offensive in challenging times. StratAmp worked closely with the Aptum team on the project. A quick recap of the discussion can be found here. Check out these videos from the roundtable discussion. They provide insights into business approach and technology to help stay on the offensive, and fuel growth and success in these challenging times and beyond.

StrategicAmpersand developed an integrated campaign leveraging a 4-part research study on the state of cloud technology aimed at IT decision makers to provide information and insights to help plan the next stage of their cloud journey. Campaign deliverables included emails pitching both the research study and ebooks, web landing pages, banner ads, blogs, infographics and social media messages.

One of the technology industry’s biggest events took place a little differently this year. Collision from Home 2020 featured thought leaders from around the world and attendees participating from the comfort of their own homes. We secured a panelist spot for Aptum’s CEO and president Susan Bowen to talk about how to unite a remote team.

The COVID-19 pandemic forced a rapid and dramatic shift to work-from-home practices, leaving unprepared organizations scrambling to catch up. StrategicAmpersand helped Chief Financial Officer Shenif Visram share his perspective with Exchange Magazine on what IT services will look like after COVID-19.

Cogeco Peer 1 was acquired and announced a name change to Aptum Technologies. StrategicAmpersand was engaged to develop a comprehensive global rebranding including: visual identity, brand usage guidelines, graphical assets, the corporate narrative, website and intranet design, sales collateral, launch videos, internal and external communications and public relations. This extensive rebranding helped bridge Aptum’s heritage with their vision for the future and supported their position as a leading service provider.