StrategicAmpersand helped Cisco partner, Bell, maximize sales during Bell Blitz Week. We developed three different product-focused Digital Playbooks and a Sales Incentive Poster to promote training and guidance along with incentives to drive sales.
Cisco Canada and TakingITGlobal partnered with the Toronto District School Board (TDSB) to launch the Connected North program in an urban school for the first time. Students from the First Nations School of Toronto connected with their peers thousands of kilometres away, using Cisco TelePresence® videoconferencing technology, to learn about Indigenous culture and history. StrategicAmpersand secured several media to attend the launch resulting in coverage from Aboriginal Peoples Television Network (APTN), NOW Magazine and InsideToronto.com.
Canada’s $950-million “superclusters” initiative is intended to help bring local innovations to market. StrategicAmpersand arranged for the Financial Post to explore this complex subject with Irene Sterian, Director of Technology and Innovation at Celestica and CTO for the Next Generation Manufacturing Canada Supercluster. Sterian highlighted Celestica’s success in commercializing technology, citing Celestica customer 7D Surgical as an example. The story appeared in the National Post and eight regional affiliate publications.
StrategicAmpersand pitched an opportunity for business and technology press to attend a roundtable with Celestica’s CEO Rob Mionis and CFO Darren Myers at the company’s Annual General Meeting. The roundtable discussion provided an update on Celestica’s business and diversification strategy, and was a first-time opportunity for many journalists to meet the company’s CEO. Read more about Celestica’s business evolution in the Globe and Mail, itbusiness.ca and IT in Canada.
CDW Canada recently announced it will be offering the Apple at Work program in Canada to help businesses offer more choice to employees. StrategicAmpersand shared the news resulting in an interview with B2B News Network as well as coverage from IT World Canada and iPhone in Canada.
Good content and stats make for good PR. StrategicAmpersand recently developed content and assets to promote a survey from CDW Canada, which found intrusion prevention and ransomware are primary concerns for Canadian businesses. Cloud was also high on the list. Fully half of organizations indicated their strategy includes hybrid solutions and moving workloads to the cloud.
Resulting coverage included IT World Canada, IT in Canada, Exchange Magazine, Conseiller.ca, Electronic Products and Technology and more.
StrategicAmpersand works closely with CDW Canada, a provider of technology solutions to business, government, education and healthcare, on an ongoing basis to share their customers’ stories in AptITude, the company’s publication for customers. We recently helped to tell the story of Arbor Memorial, a Canadian company that selected CDW Canada for Zero Touch Services and more. Read the full article here on page 8.
