Author: illya@stratamp.com

goTenna’s Canadian Launch Needed Wide Coverage

by illya@stratamp.com

Needing a big PR push for its Canadian launch, goTenna Mesh worked with StrategicAmpersand to secure a full day of media meetings for CEO Daniela Perdomo. Flying in from New York, we coordinated demos and interviews with key media such as Techvibes, Canadian Traveller, TraveLife and MobileSyrup, telling them about how this great device keeps you connected by text and GPS, even where there is no cell, wifi or satellite signal. The first interview appeared the next day with many more hits and reviews following.

Product Seeding Program: VARIDESK Pro Plus 36

by illya@stratamp.com

Tasked with the responsibility of raising brand awareness for industry-leading standing desk manufacturer VARIDESK, StrategicAmpersand embarked on a seeding program targeting Canadian reviewers. We sent the VARIDESK Pro Plus 36 to reviewers, broadcasters and bloggers, resulting in multiple product reviews, including The IT Nerd and Mobile Syrup.

What To Do About Meltdown/Spectre? Security Expert ISA Says Don’t Panic, But Act Quickly

by illya@stratamp.com

Within hours of the Meltdown and Spectre vulnerabilities hitting the news, StrategicAmpersand worked with security expert ISA to share relevant, in-depth information with the media, resulting in articles in IT World Canada and IT in Canada.

ISA strongly believes organizations must proactively prepare for security incidents such as Meltdown/Spectre, ransomware and other threats, so StrategicAmpersand developed an integrated PR and marketing campaign around ISA’s Six-Stage Incident Response Readiness Service including a whitepaper, infographic, media outreach campaign, social content and targeted advertising.

Read more stories about ISA

Canadian Companies Must Respect New GDPR Guidelines

by illya@stratamp.com

The European Union’s General Data Protection Regulation (GDPR) came into effect in May. Canadian companies must comply by treating the personal data of EU citizens according to the new guidelines. StrategicAmpersand arranged for Commvault, a data management platform provider and expert source on GDPR rules, to speak with the National Post and Canadian Press, resulting in coverage which ran in close to 100 publications across the country.

Can Your Data Survive Arctic Conditions?

by illya@stratamp.com

Maybe your data doesn’t need protection from such extreme conditions, but it does need to be safe under any circumstances. To help prove that point, Commvault CMO Chris Powell recently took part in an expedition to the South Pole with renowned explorer Robert Swan. Powell’s participation also helped support Swan’s 2041 Foundation, for which Commvault is the foundation’s Official Data Partner. Following his 10-day trek, StrategicAmpersand arranged for Powell to discuss his experience with B2B News Network.

How to Find Influencers in the B2B Market

by illya@stratamp.com

Shane Schick, journalist and content marketer, recently wrote an article examining how business-to-business marketers find influencers to create buzz around their products. He interviewed a number of industry experts for his piece, including Miles Pollock, partner, StrategicAmpersand, who shared his perspective that traditional media still have significant sway, despite a decline in the number of print publications and reporters. The article appeared in Cision.

The Impact of Technology on Consumer and Retail

by illya@stratamp.com

Demographics are rapidly shifting. Millennials are moving into their prime spending years, our population is aging, and there is a newly-emerging middle-class. Faced with these changing demographics, it is vital for companies to evaluate and implement evolving technologies to address new consumer behaviors. We are already starting to see some significant trends, but a clear overarching theme is the “integrated experience.” Multiple channels won’t just interact with each other, but with buyers as well. Take a look at this great Infographic to see 4 driving components of this change.

Following the Trail of Digital Evidence

by illya@stratamp.com

In today’s digital-first world, court proceedings often rely on electronic documents as a source of evidence. These pieces of evidence must be treated similarly to their physical counterparts, being secured with digital audit trails and records to ensure their validity holds up under intense legal scrutiny. StrategicAmpersand pitched and wrote a bylined article with OpenText’s digital records management expert, detailing the steps to securing trust in digital records. The article was placed with Blue Line Magazine.

Celebrating Canada: OpenTable Highlights Gems Across the Country

by illya@stratamp.com

In honour of Canada’s 150th birthday, StrategicAmpersand worked closely with OpenTable to develop a survey to learn more about Canadian diners’ local food and dining preferences. We paired the survey results with the company’s list of 150 Best Neighbourhood Gems, featuring restaurants from across the country. The campaign resulted in coverage across Canada: Global News Edmonton, 570 News and The Winnipeg Free Press.