Our Work

Analyst Re-engagement for Tradeshift

by milespollock


We worked with Tradeshift to reengage with key IT analysts in North America and EMEA this summer. In addition to hosting an executive training and messaging session, we managed analyst relations and briefings for key agencies including IDC, Forrester, Gartner, Spend Matters and others. The new leadership team, including CEO James Stirk and Chief Product and Technology Officer Raphy Bres, along with Co-Founder Gert Sylvest, shared Tradeshift’s vision and mission, and briefed them about its joint venture with HSBC, its new P2P suite, AI features, eInvoicing compliance and its product roadmap. This fall, Tradeshift has been positioned as a Major Player in IDC MarketScape – European Compliant E-invoicing 2024 Vendor Assessment. The company has been included in Spend Matters’ Fall 2024 SolutionMap, and also made its ’50 Providers to Know’ list.

Nelson CEO Wants to Improve Education Around the World

by milespollock

As a century-old company, Nelson has historically been known as a text-book publisher. We worked with the Nelson team to raise awareness of the company’s transformation to an education content provider. Steve Brown, the company’s CEO, sat down with the Toronto Star to discuss his vision for the future of education.

Steve also spoke with 360 Magazine about how the digital learning platform he led Nelson to develop, called Edwin, has helped teachers save time in lesson planning: one hour per week or an equivalent of one prep period per week or one full week a year. He shared some lessons around customer experiences and how he helps audiences see the art of the possible.

Read the article in The Toronto Star

Read the article in 360 Magazine

Read more stories about Nelson

Enlit Asia: A Time for Trilliant to Shine

by milespollock

We worked with Trilliant to highlight the company’s prominent presence at one of the biggest energy conferences in Asia in an integrated, phased approach, including a two-part email to be shared with customers, calling attention to their sponsorship at Enlit Asia and investment in Asia Pacific, along with their CEO’s keynote, speaking sessions by subject matter experts and demos of their innovative solutions.

To create momentum, we worked on a series of announcements leading up to and during Enlit Asia, from joint partnerships with Sense and Econis Labs, to a customer win with Milton Hydro Services, to the launch of a new Analytics-as-a-Service solution, resulting in media coverage in North America, Europe and Asia.

To sustain awareness and create excitement about Trilliant’s activities, we continued to share updates on social channels about their keynotes and panels, subject matter expert sessions, latest product news, and more. We congratulated a major utility customer on an event award win – an honour that was in part the result of a joint partnership between the companies, capping off an exciting, action-packed three days in Kuala Lumpur, Malaysia.

BPAO: Ontario Drops Age for Breast Cancer Screening and One Doctor Says About Time!

by milespollock

Women aged 40 years and older can now get breast cancer screening without a referral from a doctor in Ontario. In a recent interview, Dr. Mojola Omole, president of the Black Physicians’ Association of Ontario (BPAO) and a surgical oncologist with the Scarborough Health Network, says this change for Black and racialized women in particular couldn’t have come soon enough.

The BPAO has been advocating for this change for years. Back in May 2024, Dr. Omole said the onset of breast cancer is earlier for racialized women. In response to a national task force’s draft decision not to lower the recommended routine breast cancer screening age to 40, she said, “Data shows that this group has a decreased mortality than other groups with early screening. This is attributed to the genetic variation that leads to more aggressive cancers in Black women despite similar treatment. They have the most to benefit from early screening.”

Furthermore, she said, “A one-size-fits-all approach doesn’t work. We have targeted treatment for different subtypes of breast cancer, why do we not use the same approach for screening?”

Listen to her thoughts about the new rule in Ontario in this interview on CBC – Here and Now Toronto with Ramraajh Sharvendiran.

Nelson Discusses the Importance of the National Day for Truth and Reconciliation for Educators, Students and Organizations

by milespollock

For Linda Isaac, a citizen of Alderville First Nation and national director of education for reconciliation, equity, and inclusion at education content provider Nelson, the National Day for Truth and Reconciliation is a day to be worked toward and prepared for; while it may be tempting for employers to see this day as a checkbox to be ticked, she advocates for deeper, year-round commitments to learning and reconciliation within the workplace.

We arranged a discussion between Canadian HR Reporter and Nelson’s People and Engagement Operations Manager Samara Cazes and Linda Isaac about the importance of continuous education and reflection.

“All businesses, all organizations, need to know what the calls to action are, and what their place in it is. And this is a really good day to examine the calls to action and what it might mean for their company or organization,” says Isaac.

“Employers can explore direct initiatives such as working with Indigenous organizations or supporting Indigenous charities, as Nelson has done at various times throughout the year. [It’s about] those influences tightly woven into the fabric and the culture of Nelson and our workplace; there’s ongoing, different ways that we continue to educate our employees, and we continue to call them in instead of call them out, when it comes to all of our equity, diversity and inclusion initiatives,” says Cazes.

Read more: How to observe Orange Shirt Day respectfully

Representation in education empowers Indigenous youth: educators

Nelson recently launched a three-part series of Live Lessons: Learning from the Past, Navigating the Present, and Inspiring the Future for educators. These lessons are developed and presented by Indigenous educators.

Linda Isaac and Liz Halina, a member of Sagkeeng Anishinaabe Nation and an educator with Edwin, sat down with LiveWire Calgary to talk about the significance of these lessons for educators and students.

“Reconciliation is hope and we’re building hope in those live lessons and with the Indigenous content that we are putting out there so that Indigenous and non-Indigenous people better understand [Indigenous cultures] and we can fulfill one of those calls to action to build capacity for better understanding and mutual respect,” says Isaac.

Halina added, “We know about the past, so what are we doing about it right now? What can you do in the future? How can you, even as a Grade 6 student, have an impact?”

Read the article here: Calgary public school districts promise to empower Indigenous youth in their schools

Read more stories about Nelson

Linking Customer Experience and Connectivity

by milespollock

We worked with Coach Atlantic Maritime Bus to illustrate how Cradlepoint helped them deliver on the promise of reliable connectivity to their customers. Before using Cradlepoint, there were growing numbers of customer complaints about onboard Wi-Fi. Subsequent to installing Cradlepoint, complaints have been almost non-existent.

To explore the subject further, we connected Cradlepoint CMO Donna Johnson with Shane Schick of 360 Magazine where she discussed the link between connectivity and customer experience.

Aptum CEO at Collision: A Hitchhiker’s Guide to the Cloud

by milespollock

In early 2024, we worked with the Corporate Innovation Summit (CIS) team at Collision to pitch and secure a roundtable spot for Aptum CEO Ian Rae at the invite-only Summit with 200+ leaders and innovators at the forefront of tech’s biggest companies.

On June 17, Ian headed up a roundtable discussion at the CIS and shared his hitchhiker’s guide to the cloud.

Ian said, “Cloud computing has been eating the world, and after a phase of breakneck market adoption, we are entering a phase where the quality of that adoption and the operational excellence in driving outcomes will separate the digital businesses that can outperform, and are able to do so sustainably.”

At the panel discussion, Ian talked about how to chart a course through this cloudverse, and innovate with velocity while maintaining control and dealing with challenges such as data gravity, expanded surface area for cybersecurity, and overwhelming complexity. The participants shared their experiences about how to deal with rapid rise in costs and environmental footprint and exchanged ideas around how to find a sustainable and healthy balance in the cloud.

This is StratAmp’s third year in securing a spot for Aptum’s CEO to speak at Collision.

Read more stories about Aptum

Mental Health for Black Canadians and Black Youth

by milespollock

In the last six months, we have worked with both the Black Physicians’ Association of Ontario (BPAO) and Black Mental Health Canada (BMHC) to raise awareness about the distinctive mental health needs of Black youth and Black Canadians.

In December 2023, we worked with CBC and the BMHC to provide commentary around Black Health Alliance (BHA)’s Pathways to Care research project: ‘Stuck in a cycle’: Providers say disjointed mental health care failing to meet needs of Black youth

We also dug deep into BMHC’s Self Care Through Hair program with the Globe and Mail. The program, which launched last summer, is the first of its kind to utilize barbers and hairdressers to help tackle the stigma and struggle of mental health in the Black community. Read the Globe article here: New program trains barbers as mental-health first responders for Black communities

To continue the very important dialogue of mental health support for Black youth, the BPAO recently hosted a hybrid mental health conference aimed at providing insights for healthcare providers looking to improve their support for, and deliver culturally safe and affirming care to, Black youth patients experiencing mental health issues. We worked with reporters, producers and writers from the Canadian Press, Toronto Star, Medical Post and CBC and to set up interviews with physicians/researchers from the BPAO, BHA, The Centre for Addiction and Mental Health (CAMH) and The Hospital for Sick Children (SickKids) to share their insights.

Read more below:

The Canadian Press (also on CP24, CTV, CBC, Global News, CityNews, the Globe and Mail, and more): Black youth face multiple barriers in accessing mental health care, experts say

The Toronto Star: Black youth face unique barriers to mental health care. Some doctors are trying to do something about it

Medical Post: Why effective suicide-risk assessment might look different for Black children and How to be more effective at helping youth prevent illicit drug overdose

Aptum Executives Share Their Journeys

by milespollock

Aptum has been focusing on building out its partner ecosystem and as part of that journey we helped several executives share their stories and experience with the channel community. Specifically, we worked with the editors at eChannelNews to share milestones, company goals and career paths in technology from Aptum leaders.

Michael Stephens is Aptum’s vice president of partnerships and strategic alliances, bringing with him almost three decades of experience in sales and partner strategy. eChannelNews featured him as part of its Channel Chief series, speaking with Michael about how he started in the channel, the evolution of channel leadership, the importance of mentorship and his career path. Watch the interview here.

Following that interview, eChannelNews spoke with Patty Fisher, Aptum’s vice president of marketing, for its Women in Tech series. With more than 20 years of experience with well-known industry organizations, Patty recounted her professional journey, touching on the value of diverse perspectives in technology and the potential benefits AI can offer to different communities, particularly women. The conversation highlighted the importance of mentors and encouraging young women to pursue tech-focused careers. Patty also shared how Aptum is moving forward with a focus on next-generation MSPs. The full conversation with Patty can be found here.

Read more stories about Aptum

Breaking Barriers with Procore’s Kimberly Corlett

by milespollock

Conversations about diversity and inclusion in construction are important to keep moving the industry forward.

We worked with Procore’s Kimberly Corlett, Industry Partnership Manager, to share her journey with Le monde de l’électricité and Electrical Industry News Week.

Her story challenges stereotypes and highlights the positive impact of inclusivity in the construction professional communities. Kimberly recounts how she got her start in construction, the obstacles she faced, the role advocacy has, and how we can move forward together for a more diverse, equitable, and inclusive industry.

Kimberly said, “I hope the story inspires even just one person to pursue their dream in the construction industry.”

Read her story here.

To further amplify her story, we worked with construction associations, including Mechanical Contractors Association of Canada (MCAC) – Women in Mechanical Contracting, Electrical Contractors Association of Ontario (ECAO), Canadian Construction Association (CCA), Batimatech, among others.

Briser les barrières avec Kimberly Corlett de Procore

Les conversations sur la diversité et l’inclusion dans la construction sont importantes pour continuer à faire avancer le secteur.

Nous avons travaillé avec Kimberly Corlett, responsable des partenariats industriels chez Procore, pour partager son parcours avec Le monde de l’électricité et Electrical Industry News Week.

Son histoire remet en question les stéréotypes et souligne l’impact positif de l’inclusion dans les communautés professionnelles de la construction. Kimberly raconte comment elle a débuté dans la construction, les obstacles qu’elle a rencontrés, le rôle que joue la défense des intérêts et la manière dont nous pouvons progresser ensemble vers une industrie plus diversifiée, plus équitable et plus inclusive.

Kimberly a déclaré : “J’espère que cette histoire inspirera ne serait-ce qu’une seule personne à poursuivre son rêve dans l’industrie de la construction”.

Lisez son histoire ici.

Afin d’amplifier son histoire, nous avons travaillé avec des associations du secteur de la construction, notamment Mechanical Contractors Association of Canada (MCAC) – Women in Mechanical Contracting, Electrical Contractors Association of Ontario (ECAO), l’Association canadienne de la construction, et Batimatech, entre autres.