Chronic Pain Management in Canada

In Canada, one in five adults suffers from chronic pain. In seniors, the rate is one in three with the numbers growing as Canada’s population ages.

We work with interventional pain specialist Dr. Zameer Pirani, founder and medical director of Afiya Spine & Pain Institute, to raise awareness of chronic pain management among patients and physicians.

WATCH this interview on CTV News with Pauline Chan to understand how Dr. Pirani helps this patient manage her complex regional pain syndrome (CRPS)

You can also watch the interview here on TikTok

READ about different ways to address persistent pain in Costco Connection Canada magazine

LISTEN to these podcasts – If you are interested in exploring the topic further, Dr. Pirani also appeared on several podcasts where he discussed how chronic pain management requires a multifaceted approach, integrating pharmacological treatments, interventional techniques, physiotherapy and psychological support. According to Dr. Pirani, this approach not only alleviates pain, but it also enhances overall well-being, helping patients reclaim their lives and engage in activities they love. Enjoy the podcasts below.

The Health Advocates – a podcast that breaks down major health news of the week to help you make sense of it all

S8, Episode 27- Reimagining Pain Management: A Conversation with Dr. Zameer Pirani

Dr. Pirani shares his path to pain medicine, from early training in Ireland to his experiences with anesthesia and chronic pain fellowships. He discusses how the opioid crisis, gaps in the health care system, and the stigma surrounding pain patients shaped his career and passion for multidisciplinary, patient-centered care. Dr. Pirani also shares his insights on the challenges of treating invisible illnesses, building trust with patients, and why true healing requires listening, empathy, and a team-based approach.

Also on Apple PodcastsiHeart and Spotify

The Pain Free Athlete Podcast –a podcast dedicated to helping athletes and everyday movers understand and overcome the physical and emotional barriers that can hold them back from reaching their full potential

Episode 101: Transforming Pain Management: Insights from Dr. Zameer Pirani

Host Dana Jones speaks with Dr. Pirani about the growing need for chronic pain care in Canada, the complexities of pain management, and the importance of a holistic approach that includes mental health, lifestyle changes, and innovative treatments like PRP and hyaluronic acid. Dr. Pirani emphasizes the significance of patient education and empowerment in navigating pain management, as well as the role of nutrition and exercise in improving overall health and well-being.

Listen on Apple Podcasts and Spotify

The Tonic Podcast/Zoomer Radio – an engaging and evocative show about health and wellness

Epsisode 407: Chronic Pain Management

(Go to 46:32) Host Jamie Bussin speaks with Dr. Pirani about a wide range of topics, from the mental and emotional elements of chronic pain, the benefits of an initial physical examination and how chronic pain treatment starts to specialist-led treatments, strategies for patients to return to work and diet to support health.

Also on Apple PodcastsSpotify and Amazon Music

Global Report with Local Data + Insights: Ericsson EWS Report

Ericsson Enterprise Wireless Solutions (EWS) recently announced its annual State of Enterprise Connectivity Report, highlighting key issues impacting regions around the world.

To explore the pertinent issues facing businesses and industries across Canada, we consulted with the Canadian Ericsson EWS team and developed relevant local questions to be included in the survey.

Armed with Canadian data points and insights, we shared the findings with business, technology and industry editors, ensuring relevant stats were highlighted for each outlet, resulting in coverage in publications such as On-Site MagazineCartt.caCFOTech Canada and eChannelNews.

We continued to leverage the data to explain the evolution of 5G in Canada by arranging an interview with the local editor of Tech Day, who spoke with Jason Falovo, vice president and general manager of Canada at Ericsson EWS. Falovo provided an overview of private cellular networks and 5G, including data from the report indicating 5G will improve bandwidth, and will be a key enabler for the development of technical advancements like IoT and AI. The interview was published across multiple Tech Day news sites in Canada, including IT Brief CanadaChannelLife CanadaTelcoNews Canada and SecurityBrief Canada.

Georgian Triangle Humane Society Partnered with Humane Canada to Help Youth Increase Empathy and Compassion

Georgian Triangle Humane Society Partnered with Humane Canada to Help Youth Increase Empathy and Compassion

We worked with Georgian Triangle Humane Society (GTHS) on its partnership with Humane Canada on a Promising Practices Project which focuses on engaging men and boys as allies against gender-based violence through community-based humane education programs.

Karen Marsh, executive director of GTHS, first learned about the relationship between animal cruelty and gender-based violence when she began developing the GTHS’s Humane Education program in 2017. As a seasoned educator of 22 years, Karen discovered the secret to increasing empathy and compassion in young people wasn’t anti-bullying assemblies, pink shirt days or scaring them straight. These tactics have had little impact on behaviour modification. She learned the answer is animals — in particular, companion animals. She believes in the importance of the human-animal bond and the impact animals have on at-risk youth, in particular young boys.

Read this article by Erin Anderssen in The Globe and Mail:

At animal shelters, youth learn to care for cats and dogs – and each other

In the classroom portion of the Georgian Triangle program, puppies or therapy dogs often visit, but Ms. Marsh says the most amazing moments happen at the shelter. A child holding a kitten or puppy for the first time often cries from the awe and joy of the experiences. “I never got that in my Shakespeare class,” she says.

In that moment, she suggests, the students see they have a choice: To love or to harm a creature who is trusting them unconditionally. “They feel that responsibility,” she says, “and they relate it other kids they see being bullied and start to question that use of power and strength.”

Listen to Karen Marsh’s discussion on CBC Radio 1 – Ontario Morning with Nav Nanwa about the importance of teaching compassion to young people through animal care.

Watch the Humane Education summer program in action here on CTV News.

Learn more about the partnership in Collingwood Today:

GTHS uses youth classes on animal care to help end gender-based violence

The youth education program has long been instilling values of compassion and care in area young people, now GTHS is working with Humane Canada on a larger-scale program with a similar aim.

GTHS recently started the construction of its Regional Centre for Pets and People, which will engage 6,000 youth in meaningful programming, doubling the organization’s current capacity.

You can support them by visiting: https://supportgths.ca/

In Conversation With … Trilliant Thought Leadership Series

To elevate Trilliant’s thought leadership around advanced metering infrastructure (AMI) and energy management in buildings, we spoke with Chief Commercial Operations Officer and Interim EMEA Managing Director Mike Mortimer, and Managing Director of North America Steven Lupo.

We pitched these experts to North American media and analysts, and produced a three-part series for each of them to be shared on LinkedIn. The series received over 5,000 organic views and over 8,000 impressions with an average nine per cent organic engagement rate.

For Steven’s series, we collaborated with the managing editor at KERRWIL Media, for an editorial piece on the evolving landscape of energy management in buildings. The article also appeared in Power & Telecom IndustryElectrical Industry News Week and Lighting Design & Specification.

In conversation with … Steven Lupo
Part 1: Sub-metering solutions for retrofits and new buildings
Part 2: Distributed energy resources
Part 3: Three growing areas of adoption in 2025

In conversation with … Mike Mortimer
Part 1: The transition to advanced metering infrastructure (AMI) 2.0
Part 2: Trilliant’s device-agnostic communications platform
Part 3: Time-of-use rate structure and how Trilliant can help utilities manage those peaks to enhance relability of the grid

AI and Construction Top Trends

We worked with Procore to develop the top trends in Canadian construction, resulting in 30 articles/newsletters in B2B news, construction trades (large and small contractors) and electrical media outlets – in both English and French.

Additionally, our collaboration with an editor at Annex Business Media Group resulted in an invitation for Procore’s Global Technology Evangelist Kris Lengieza to participate in the publication’s panel discussion about AI in construction.

Read more (video embedded):
The practical realities of AI in construction

Walk for Pets: Do You Walk the Dog or Does the Dog Walk You?

We have been helping Georgian Triangle Humane Society (GTHS), a non-profit charity that operates an Animal Centre in the south Georgian Bay region in Ontario, raise awareness of their fundraising events. This year, given ongoing economic hardships, it is more urgent than ever for GTHS to raise crucial funds required to support its day-to-day operations, enabling the organization to change the lives of pets in need through compassionate care (The Creemore ECHO: Humane Society dog surrenders up by 25% in 2024).

We are now getting ready for the summer Walk for Pets event on June 14 and have helped spread the word through grassroots media relations and community outreach (Collingwood Today: GTHS Walk for Pets welcomes four- and two-legged participants), including driving awareness among residents and visitors in local outlets in CollingwoodBlue Mountain and Bruce Grey Simcoe.

It’s not too late to join the GTHS walk on June 14 in Collingwood. MyCollingwood.caRegistration is open for Walk for Pets 2025

Most recently, we helped drive awareness of the iconic Tom Hortons Smile Cookie campaign, where Tim Horton owners Ann Murphy and Amy Bennett of the Sunnidale Corners location in Stayner, Ont., dedicated 100 per cent of the proceeds from each cookie sold between April 28 and May 4 to support the GTHS. (Spoiler alert: They raised almost $8,200!)

And previously, we invited media to the GTHS annual open house fundraising event where they had a great turnout. Check out the video.

How to Include Black Experience and Diverse Perspectives in Learning

This year, we had the privilege of working with Nelson authors and teachers Greg and Coleen Birkett who sat down with Dr. Vibe on his show to discuss why it is crucial to include the Black experience and diverse perspectives in learning all year round, not just during Black History Month.

“We are trying to have it woven into every fabric of our curriculum so it isn’t just a special month or a special class. Right now, we do have a Grade 12 course that speaks about the Black Canadian experience. We both co-authored a textbook with Rosemary Sadlier which is being used in some school boards here in Ontario and Nova Scotia. What we want to do is to take a cross-curricula approach, from kindergarten, when children are most ready, open and willing to learn and make it age appropriate, all the way up to Grade 12. We don’t want it to be a special platform; we want it to be a natural, organic part of the curriculum. It is Canadian history, it’s not Black Canadian history being taught in February in a particular class for kids with vested interest. It needs to be woven into every subject, across disciplines and across curriculum from K-12.”

Watch: How to Include Black Experience and Diverse Perspectives in Learning

Read: Embracing Diversity in Education: Insights from Nelson Authors Coleen and Greg Birkett

Spotlight on Dr. Mireille Norris: Dementia and Fall Prevention

We worked with Dr. Mireille Norris, Geriatrician at Sunnybrook Health Sciences Centre and Associate Professor of Medicine at the University of Toronto, to discuss dementia, fall prevention and supporting Black and Indigenous medical learners in Canada.

In addition to inviting key media to attend Dr. Norris’ presentation at the 16th Annual Health Symposium hosted by the Black Physicians’ Association of Ontario (BPAO), we also set up interviews for Dr. Norris (and her family) with CTV News to talk about the importance of dementia and fall prevention; with the Toronto Star about her work around the Black and Indigenous core internal medicine pathway; and with the Medical Post to discuss interventions for Black Canadians living with dementia and new research.

Watch the CTV segment:
A Toronto physician is working to provide more support for fall prevention

Read the profile of Dr. Norris in the Toronto Star:
DEI initiatives are being rolled back. This Toronto doctor says that would be a mistake in health care

Listen to or watch the Dr Vibe podcast with Dr. Norris and BPAO executive director Chenai Kadungure about the Symposium.

Read the Medical Post articles:
How the treatment landscape for Alzheimer’s may be set to change
Taking factors like family and culture into account when treating Black dementia patients

Celebrating Canadian Groundbreakers in Culture and Sustainability

It is always exciting for Canada when the work of local construction firms is recognized globally. This year, Multiplex and Houle Electric were among 21 nominees for the 2024 Groundbreaker Awards handed out at Procore’s Groundbreak Conference in Denver.

Find out why they were nominated in this article in Electrical Business.

Read this feature article in Sustainable Biz Canada about Multiplex, the ultimate winner of the Excellence in Sustainability category, about their efforts and goal of achieving zeroes across the various carbon emissions standards.

Analyst Re-engagement for Tradeshift


We worked with Tradeshift to re-engage with key IT analysts in North America and EMEA. In addition to hosting an executive training and messaging session, we managed analyst relations and briefings for key agencies including IDC, Forrester, Gartner, Spend Matters and others. The new leadership team, including CEO James Stirk and Chief Product and Technology Officer Raphy Bres, along with Co-Founder Gert Sylvest, shared Tradeshift’s vision and mission, and briefed them about its joint venture with HSBC, its new P2P suite, AI features, eInvoicing compliance and its product roadmap. Tradeshift has been positioned as a Major Player in IDC MarketScape – European Compliant E-invoicing 2024 Vendor Assessment. The company has been included in Spend Matters’ Fall 2024 SolutionMap, and also made its ’50 Providers to Know’ list.