Impactful content is one of the most effective tools to communicate with and educate both existing and potential customers. It is most powerful when customized and shared on multiple owned, earned and paid channels.
Trilliant wanted to communicate to customers and prospects the benefits of its powerful solution to combat Non-Technical Loss (NTL) — a critical problem for electricity distribution utilities globally.
We created content for the Solutions page on the company website and as an information asset, distributed at major global industry conferences, highlighting the offering and how it supports a utility’s ability to detect energy loss at the source. We also worked with the subject matter expert to develop a blog to illustrate how the solution is applicable for customers and prospects, and promoted it via the company’s social media channels.
Leveraging the power of our trade media reach, we pitched and placed a contributed article in Power & Telecom Industry, achieving even broader reach.
As a result of our integrated, multi-pronged outreach, Trilliant received inquiries about their solutions, including from a national utility who requested a demo of Trilliant’s NTL solution.