We worked with Trilliant to highlight the company’s prominent presence at one of the biggest energy conferences in Asia in an integrated, phased approach, including a two-part email to be shared with customers, calling attention to their sponsorship at Enlit Asia and investment in Asia Pacific, along with their CEO’s keynote, speaking sessions by subject matter experts and demos of their innovative solutions.
To create momentum, we worked on a series of announcements leading up to and during Enlit Asia, from joint partnerships with Sense and Econis Labs, to a customer win with Milton Hydro Services, to the launch of a new Analytics-as-a-Service solution, resulting in media coverage in North America, Europe and Asia.
To sustain awareness and create excitement about Trilliant’s activities, we continued to share updates on social channels about their keynotes and panels, subject matter expert sessions, latest product news, and more. We congratulated a major utility customer on an event award win – an honour that was in part the result of a joint partnership between the companies, capping off an exciting, action-packed three days in Kuala Lumpur, Malaysia.