StrategicAmpersand and Nikon have enjoyed many successes together since 2005. After fending off fierce competition in the compact (point-and-shoot) and digital SLR market segments, Nikon leaned on us as they established these three categories over the last decade.
Our collaboration helped introduce and establish share of voice for Nikon with these categories/products:
Nikon 1 Launch
Nikon created a new category and we invited top editors to fly to New York City for a top secret reveal. Each editor had a review unit waiting at their home/office upon their return from NYC.
KeyMission Action Cameras
SA worked closely with reviewers, Nikon Ambassadors and social influencers to test and review the new offerings.
Z-Series Mirrorless Cameras
SA invited all top camera and tech reviewers to see the Z-Series in action in a multi-city roadshow. At the time, very few media outlets devoted resources to covering digital cameras, but we leveraged our longstanding relationships to secure exceptional in-person attendance and 100% coverage post-event.
Nikon & Contact Annual Festival Website
Our success reflects that of our valued clients:
Contact
Gayle Robin
President
gayle@stratamp.com
416-578-5595