Author: milespollock

In Conversation With … Trilliant Thought Leadership Series

by milespollock

To elevate Trilliant’s thought leadership around advanced metering infrastructure (AMI) and energy management in buildings, we spoke with Chief Commercial Operations Officer and Interim EMEA Managing Director Mike Mortimer, and Managing Director of North America Steven Lupo.

We pitched these experts to North American media and analysts, and produced a three-part series for each of them to be shared on LinkedIn. The series received over 5,000 organic views and over 8,000 impressions with an average nine per cent organic engagement rate.

For Steven’s series, we collaborated with the managing editor at KERRWIL Media, for an editorial piece on the evolving landscape of energy management in buildings. The article also appeared in Power & Telecom Industry, Electrical Industry News Week and Lighting Design & Specification.

In conversation with … Steven Lupo
Part 1: Sub-metering solutions for retrofits and new buildings
Part 2: Distributed energy resources
Part 3: Three growing areas of adoption in 2025

In conversation with … Mike Mortimer
Part 1: The transition to advanced metering infrastructure (AMI) 2.0
Part 2: Trilliant’s device-agnostic communications platform
Part 3: Time-of-use rate structure and how Trilliant can help utilities manage those peaks to enhance relability of the grid

AI and Construction Top Trends

by milespollock

We worked with Procore to develop the top trends in Canadian construction, resulting in 30 articles/newsletters in B2B news, construction trades (large and small contractors) and electrical media outlets – in both English and French.

Additionally, our collaboration with an editor at Annex Business Media Group resulted in an invitation for Procore’s Global Technology Evangelist Kris Lengieza to participate in the publication’s panel discussion about AI in construction.

Read more (video embedded):
The practical realities of AI in construction

Walk for Pets: Do You Walk the Dog or Does the Dog Walk You?

by milespollock

We have been helping Georgian Triangle Humane Society (GTHS), a non-profit charity that operates an Animal Centre in the south Georgian Bay region in Ontario, raise awareness of their fundraising events. This year, given ongoing economic hardships, it is more urgent than ever for GTHS to raise crucial funds required to support its day-to-day operations, enabling the organization to change the lives of pets in need through compassionate care (The Creemore ECHO: Humane Society dog surrenders up by 25% in 2024).

We are now getting ready for the summer Walk for Pets event on June 14 and have helped spread the word through grassroots media relations and community outreach (Collingwood Today: GTHS Walk for Pets welcomes four- and two-legged participants), including driving awareness among residents and visitors in local outlets in Collingwood, Blue Mountain and Bruce Grey Simcoe.

It’s not too late to join the GTHS walk on June 14 in Collingwood. MyCollingwood.ca: Registration is open for Walk for Pets 2025

Most recently, we helped drive awareness of the iconic Tom Hortons Smile Cookie campaign, where Tim Horton owners Ann Murphy and Amy Bennett of the Sunnidale Corners location in Stayner, Ont., dedicated 100 per cent of the proceeds from each cookie sold between April 28 and May 4 to support the GTHS. (Spoiler alert: They raised almost $8,200!)

And previously, we invited media to the GTHS annual open house fundraising event where they had a great turnout. Check out the video.

How to Include Black Experience and Diverse Perspectives in Learning

by milespollock

This year, we had the privilege of working with Nelson authors and teachers Greg and Coleen Birkett who sat down with Dr. Vibe on his show to discuss why it is crucial to include the Black experience and diverse perspectives in learning all year round, not just during Black History Month.

“We are trying to have it woven into every fabric of our curriculum so it isn’t just a special month or a special class. Right now, we do have a Grade 12 course that speaks about the Black Canadian experience. We both co-authored a textbook with Rosemary Sadlier which is being used in some school boards here in Ontario and Nova Scotia. What we want to do is to take a cross-curricula approach, from kindergarten, when children are most ready, open and willing to learn and make it age appropriate, all the way up to Grade 12. We don’t want it to be a special platform; we want it to be a natural, organic part of the curriculum. It is Canadian history, it’s not Black Canadian history being taught in February in a particular class for kids with vested interest. It needs to be woven into every subject, across disciplines and across curriculum from K-12.”

Watch: How to Include Black Experience and Diverse Perspectives in Learning

Read: Embracing Diversity in Education: Insights from Nelson Authors Coleen and Greg Birkett

Read more stories about Nelson

Spotlight on Dr. Mireille Norris: Dementia and Fall Prevention

by milespollock

We worked with Dr. Mireille Norris, Geriatrician at Sunnybrook Health Sciences Centre and Associate Professor of Medicine at the University of Toronto, to discuss dementia, fall prevention and supporting Black and Indigenous medical learners in Canada.

In addition to inviting key media to attend Dr. Norris’ presentation at the 16th Annual Health Symposium hosted by the Black Physicians’ Association of Ontario (BPAO), we also set up interviews for Dr. Norris (and her family) with CTV News to talk about the importance of dementia and fall prevention; with the Toronto Star about her work around the Black and Indigenous core internal medicine pathway; and with the Medical Post to discuss interventions for Black Canadians living with dementia and new research.

Watch the CTV segment:
A Toronto physician is working to provide more support for fall prevention

Read the profile of Dr. Norris in the Toronto Star:
DEI initiatives are being rolled back. This Toronto doctor says that would be a mistake in health care

Listen to or watch the Dr Vibe podcast with Dr. Norris and BPAO executive director Chenai Kadungure about the Symposium.

Read the Medical Post articles:
How the treatment landscape for Alzheimer’s may be set to change
Taking factors like family and culture into account when treating Black dementia patients

Celebrating Canadian Groundbreakers in Culture and Sustainability

by milespollock

It is always exciting for Canada when the work of local construction firms is recognized globally. This year, Multiplex and Houle Electric were among 21 nominees for the 2024 Groundbreaker Awards handed out at Procore’s Groundbreak Conference in Denver.

Find out why they were nominated in this article in Electrical Business.

Read this feature article in Sustainable Biz Canada about Multiplex, the ultimate winner of the Excellence in Sustainability category, about their efforts and goal of achieving zeroes across the various carbon emissions standards.

Analyst Re-engagement for Tradeshift

by milespollock


We worked with Tradeshift to reengage with key IT analysts in North America and EMEA this summer. In addition to hosting an executive training and messaging session, we managed analyst relations and briefings for key agencies including IDC, Forrester, Gartner, Spend Matters and others. The new leadership team, including CEO James Stirk and Chief Product and Technology Officer Raphy Bres, along with Co-Founder Gert Sylvest, shared Tradeshift’s vision and mission, and briefed them about its joint venture with HSBC, its new P2P suite, AI features, eInvoicing compliance and its product roadmap. This fall, Tradeshift has been positioned as a Major Player in IDC MarketScape – European Compliant E-invoicing 2024 Vendor Assessment. The company has been included in Spend Matters’ Fall 2024 SolutionMap, and also made its ’50 Providers to Know’ list.

Nelson CEO Wants to Improve Education Around the World

by milespollock

As a century-old company, Nelson has historically been known as a text-book publisher. We worked with the Nelson team to raise awareness of the company’s transformation to an education content provider. Steve Brown, the company’s CEO, sat down with the Toronto Star to discuss his vision for the future of education.

Steve also spoke with 360 Magazine about how the digital learning platform he led Nelson to develop, called Edwin, has helped teachers save time in lesson planning: one hour per week or an equivalent of one prep period per week or one full week a year. He shared some lessons around customer experiences and how he helps audiences see the art of the possible.

Read the article in The Toronto Star

Read the article in 360 Magazine

Read more stories about Nelson

Enlit Asia: A Time for Trilliant to Shine

by milespollock

We worked with Trilliant to highlight the company’s prominent presence at one of the biggest energy conferences in Asia in an integrated, phased approach, including a two-part email to be shared with customers, calling attention to their sponsorship at Enlit Asia and investment in Asia Pacific, along with their CEO’s keynote, speaking sessions by subject matter experts and demos of their innovative solutions.

To create momentum, we worked on a series of announcements leading up to and during Enlit Asia, from joint partnerships with Sense and Econis Labs, to a customer win with Milton Hydro Services, to the launch of a new Analytics-as-a-Service solution, resulting in media coverage in North America, Europe and Asia.

To sustain awareness and create excitement about Trilliant’s activities, we continued to share updates on social channels about their keynotes and panels, subject matter expert sessions, latest product news, and more. We congratulated a major utility customer on an event award win – an honour that was in part the result of a joint partnership between the companies, capping off an exciting, action-packed three days in Kuala Lumpur, Malaysia.

BPAO: Ontario Drops Age for Breast Cancer Screening and One Doctor Says About Time!

by milespollock

Women aged 40 years and older can now get breast cancer screening without a referral from a doctor in Ontario. In a recent interview, Dr. Mojola Omole, president of the Black Physicians’ Association of Ontario (BPAO) and a surgical oncologist with the Scarborough Health Network, says this change for Black and racialized women in particular couldn’t have come soon enough.

The BPAO has been advocating for this change for years. Back in May 2024, Dr. Omole said the onset of breast cancer is earlier for racialized women. In response to a national task force’s draft decision not to lower the recommended routine breast cancer screening age to 40, she said, “Data shows that this group has a decreased mortality than other groups with early screening. This is attributed to the genetic variation that leads to more aggressive cancers in Black women despite similar treatment. They have the most to benefit from early screening.”

Furthermore, she said, “A one-size-fits-all approach doesn’t work. We have targeted treatment for different subtypes of breast cancer, why do we not use the same approach for screening?”

Listen to her thoughts about the new rule in Ontario in this interview on CBC – Here and Now Toronto with Ramraajh Sharvendiran.