We worked with Tradeshift to reengage with key IT analysts in North America and EMEA this summer. In addition to hosting an executive training and messaging session, we managed analyst relations and briefings for key agencies including IDC, Forrester, Gartner, Spend Matters and others. The new leadership team, including CEO James Stirk and Chief Product and Technology Officer Raphy Bres, along with Co-Founder Gert Sylvest, shared Tradeshift’s vision and mission, and briefed them about its joint venture with HSBC, its new P2P suite, AI features, eInvoicing compliance and its product roadmap. This fall, Tradeshift has been positioned as a Major Player in IDC MarketScape – European Compliant E-invoicing 2024 Vendor Assessment. The company has been included in Spend Matters’ Fall 2024 SolutionMap, and also made its ’50 Providers to Know’ list.